We’re willing to do an activity up to a certain point. And once we reach that threshold of interest, we’ll either quit or stop caring as much.
Top Producers don’t have this problem. They have spent years perfecting their craft to the point of infatuation. They love being able to close more business. And they love the income.
So how can you and I breakthrough our own thresholds of interest?
Stop Watching Game of Thrones
When we want to succeed as bad as we want to breathe, then we’ll be successful. That’s the famous Eric Thomas formula for success. A lot of people want success in their business. They talk about it to everyone. They want more freedom. But are they willing to do the work or is it all talk?
Unfortunately, these people usually want to watch Game of Thrones more than they want to work. They want to watch Monday Night Football and have drinks with the boys. They want to sleep in instead of waking up early to grind. This is all part of the issue.
We Need Pressure
If we really want to breakthrough this threshold, we need pressure. Pressure makes diamonds, and most of us need it to produce results.
The reality is that nobody likes pressure because it’s make us uncomfortable. We’d much rather stay in our comfort zone and complain about our problems.
But if we really want to see change, we have to stop making excuses and start making it happen. Pressure is the key. It forces us to do the work.
The secret to becoming a top producer is simple. We have to stop being lazy. Turn off Netflix and stop scrolling through Instagram.
Instead, every day we need to learn something new about our industry and apply it immediately. Every day.