There’s a top producer in your field who’s closing a ton of business. And chances are, they’re probably doing the same things everyone else does to generate more leads. The difference is in their consistency.
Reinventing the wheel is not always necessary. Work on execution and consistency first. Let creativity evolve later.
Set a Higher Target
Most of us have heard this before, but few actually implement it. When you set a higher target, it inspires the creativity needed to reach it. It makes you think about scaling. It forces your brain to come up with more ideas to accomplish the task at hand. Whatever your current target is, multiply it by 10. That’s your new target.
Now that your target is 10X more than it was before, how on earth will you make it happen? It’s possible. You just have to think differently. You have to think bigger. Setting a higher target is precisely what top producers do to beat out their competition. They use the high target as the catalyst for their improved efficiency and creativity.
Connect with Your Sphere of Influence
Your sphere of influence is essentially your core circle. It’s the people you know. And it’s the people who know you. Call everybody in your contact list on your phone, A-Z. This is what monsterpreneurs do. Whatever it takes.
Tell them you have a goal of helping 10 more people this month, and you wanted to ask, “Can you think of anyone who has talked about needing ABC Product/Service”.
Most people aren’t willing to take this step. Yet they are willing to complain about how tough the market is, how they’re thinking about changing industries, and a host of other excuses. You have to talk to your core circle. Your sphere of influence can be a strong lead source if you nurture them properly through effective marketing.
More Networking
You must get out of your comfort zone. Get into more conversations every day. The biggest reason why you should be talking to everybody is because if you don’t, your competition will.
Whether you’re at the barbershop or in line at the grocery store. If you believe in your product, then everybody should know you’re the person selling it.
The key to effective networking is to focus on what you can do for other people. It’s about digging your wells before your thirsty. A great book that can take your networking skills to the next level is Little Black Book of Connections.
Content Marketing
Content marketing is the key to creating inbound leads. When you create memorable marketing pieces that are both informational and enticing, you will have people calling you to buy.
Business owners, entrepreneurs and salespeople have to understand the importance of this. You need more content being distributed across all platforms. Podcasts, Video, Articles, and more. This is how to build a brand.
Again, the key here is consistency. Without consistency, these lead generation strategies will not work. Give them a try.
